Episode 91

The 5 Biggest Pricing Mistakes | TSMP #091

Control Your Price, Control Your Show Business

Have you missed out on a gig because you priced it too high? Or are you worried that you are charging too low for your shows currently? You are not alone. Most performers face the pricing dilemma and struggle to determine the best price for their shows.


In this episode, Aidan and Ashley discuss the top five mistakes that performers make when offering entertainment packages. They also share an easy-to-implement solution and give tips about building desirable offer packages.


Topics Discussed Include:


  • [00:55] Importance Of Optimum Pricing
  • [05:25] Mistake 1: Pricing Too Low
  • [08:05] Entertainers Have A Huge Responsibility
  • [11:30] Mistake 2: Pricing Too High
  • [12:40] Emphasizing On Your Value Exchange
  • [13:55] Mistake 3: Pricing Randomly And Inconsistently
  • [15:40] Strategizing Your Business And Charge Accordingly
  • [19:30] Mistake 4: Pricing By Competition
  • [20:40] Focusing On Decision Makers; Not Competitors
  • [21:50] Mistake 5: Pricing By Time
  • [23:10] Removing The Hourly Time From Offer Documents
  • [24:45] Solution: Create Desirable Entertainment Packages
  • [27:30] Selling The Transformation; Not Just Magic Tricks


Bonus Resources:





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Taking Your Entertainment Career To The Next Level

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